Sunday, 24 October 2010

evaluations and analysis

                                      Evaluation of previous student work

This is a sheet to help us plan our music video. we evaluated previous A2 students work. We discovered many types of techniques that could be used in music videos, Such as green screen work, different scene transitions used with edits and good camera work. With seeing and discussing others work, it has made us realise the difference in genres and how fast or slow the cut in editing needs to be. It has also made us keen to use confident actors/performers in our video, as this is a key aspect to make sure the 'singer' interacts with the audience by looking straight into the camera.
We found that quite a lot of the previous work had a bit of out of time lip syncing at places. To get this correct in our video, we will have to make sure the song is playing in the background and to allow a couple of extra seconds onto each end of a shot. 
Overall we thought that the past videos were to say average, and we believe we have the potential to include some of the good technicalities those had, into a complete music video of our own.  


Textual Analysis Grids
http://www.youtube.com/watch?v=1mB0tP1I-14
This is a textual analysis grid, which enabled us to annotate and analyse  certain music videos that relate to our genre. In our case this genre is of course pop/dance. Therefore we automatically thought of Lady Gaga. Her videos are interesting and unusual and involve mostly dance performances. Whilst studying Lady Gaga's video 'love game' it was obvious that the use of light and the urban surroundings created an atmosphere in which maybe the teenage audience can relate to.


http://www.youtube.com/watch?v=YEbgBKV4_Mk
This is the second textual analysis grid. Analysing Ke$has music video 'Tik Tok'. We chose to look at other music videos done by Ke$ha, as she is the artist we are using and also because it will help us to establish what kind of content she uses in her other videos. Other content being things like, mise en scene, lighting, editing and camera work. Seeing and concentrating on what her videos consists of, puts a mark onto what her audience expect of her and the kind of music the video has with it, to make the genre compatible with the performance.




http://www.youtube.com/watch?v=F57P9C4SAW4
This is the 3rd textual analysis. This is analysising Katy Perrys music video "California Gurls'. We chose to look at Katy Perry because she is in the same category as Ke$ha in the music industry. Her music videos are also has crazy and wacky as Ke$ha's so therefore its a good comparison. The way in which she portrays the songs messages in the video through stuff like narrative and visuals is something in which we want to do within ours.

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